Email marketing is considered one of the strongest marketing channels a business can use to succeed. Having an email marketing strategy is a great way of marketing your brand with a high chance of generating more sales and profit. Although people understand how important and valuable it is to have an email list, very few businesses have an email marketing strategy. In fact, most businesses are yet to start building their email list.
Businesses must remember that they own nothing in the online world except their email list and business website. Everything else, from company listings to social media profiles, is rented space and can be lost any time for whatever reason. You need to build an email list because it’s part of your content marketing strategy.